Whether you grew up on Westchester, Webster, Baychester, Fordham Road, or anywhere in between, our origin stories are likely similar.
We too are the product of block parties, epic stickball games, the neighborhood park, shirts and skins hoops, double dutch, the corner bodega, and the dollar slice.
The Bronx, The BX, is not just a place you grew up in or a place you’re from, it’s a part of you. It’s a part of us.
We created this brand to pay homage to the underdog borough of The City that has been the launchpad for so many successes, as well as to uplift its great people and places. When you purchase a product on our site, you’re not just getting a product to represent the Bronx, you’re giving back to it, as we donate 10% of net proceeds to a community organization in the Bronx.
We’re proud to be a part of helping you share your love for your Bronx roots and community – everywhere.
The BX. Represent.
